Product Analytics 2020: Brand24 Vs YouScan

Tools like Brand24 and YouScanvehas what it takes to make your data use to its full potential. Check out this post to find out more.

What Is Brand24?

Brand24 is the listening post for your social media. Thus, you know what people are talking about your company, brand, business, and industry. This is particularly critical now when the majority of people are on social media. 

You will know whether you get negative or positive feedback, let you know your audience’s pulses and answer them immediately. Brand24 gives you these and more resources.

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The program stored in the cloud is a sophisticated tool for monitoring and recognition of persons who post comments on your company and products online. Posts and mentions on social media will move instantly and be easily shared.

Brand24 is programmed to speed up feedback, immediately after posting on social media, and after you can capture their responses in real-time. This helps you to respond immediately to difficulties and negative comments and to react instantly to positive feedback.

Brand24 supports monitoring and integrates with Slack of major social media platforms such as Facebook, Twitter, and Instagram. It comes with built-in content tools to help you learn how to make data-based decisions.

It applies to companies of all types and is offered in three pricing ranges to meet the needs of people, small companies and large companies.

Overview of Brand24 Benefits

Real-Time Experience

See in real-time whether people comment on your companies and goods or even the market that belongs to your organization in the News. You get immediate access to feedback and tweets. And even to monitor keywords so that the public knows your company so that you can react quickly.

Also, it takes the correct steps with concerns and congratulations. 

Taking the right steps and actions can help to increase customer satisfaction, enhance customer experience and produce a positive outcome.

Fast Report

Complaints and queries on social media have a wobbly impact and can intensify rapidly. You will quickly identify negative comments and fix them with the mention of Brand24 feeds and warning devices, right before they become monitored. 

It shows that your clients and listeners are always concerned about their problems. Your swift response strengthens the popularity of your company and it too can be shared quickly via social media.

Better Identification

There’s no beating that social media influencers who have a huge fan base have positively referenced your product or business. Your brand comment is amplified by them a thousand times, and you can use this essentially free marketing. 

Brand24’s tool tracks determine how your brand is influenced, partners and works with them to further develop your brand.

Vital Analysis and Statistics

Brand24 offers resources for reviewing conversations and comparisons, measuring emotions, assessing your scope, and knowing the quantity and quality of the whole noise surrounding your brand. You get reviews and statistics, and you realize how you are viewed and can change them based on the feedback and demands of the group.

What is YouScan?

Youcan is a social media monitoring platform designed to help businesses. This allows you to asses tune in to their customers’ online conversations. 

Powered by Natural Language Processing (NLP) and Artificial Intelligence, the software gives you a smart, real-time solution to empower customer support, marketing, research, and PR professionals. You can leverages image recognition technology for efficient social media monitoring, to give you a bigger picture of social media mentions.

The tool’s AI-powered data analysis collects and analyzes images related to your brand. This functionality identifies objects and settings in images to understand how customers are interacting with your brand.

You can even filter the data by location, population, and more and identification and analysis of patterns in real-time automatically. Enabled by algorithms for machine learning, you can conveniently categorize the information by using YESScan apps as a charity, user-generated content, word-of-mouth and exchange.

YouScan has important functions to respond to social media. These are ML-powered research, insightful warnings, and filters of emotions and spam. 

This assures more accurate results for sentiment analysis by manually replenishing and labeling the feeling automatically observed and allocated.

 More Info

YouScan also aims you automate workflows so you can set scheduling guidelines, work for unrestricted accounts, and handle different team members’ access rates.

YouScan provides extensive knowledge from popular social media outlets, online news and review sites. Besides, you can link YouScan to your current CRM, helpdesk, messenger, or another device seamlessly for fast transfer of data. 

Intelligent alerts and alert of the company help improve productivity by ensuring that all major events relevant to a certain subject are modified. You can tailor warnings to suit the needs of your client.

Overview Benefits

AI-Powered For Better Analytics

YouScan increases the image recognition technology of your social media monitoring. YouScan can picture the logo of your brand–although it is not expressly stated in the accompanying caption. 

It filters data by location and demographics and identifies objects and settings often in pictures next to your brand to learn how consumers receive your brand and/or product. It also analyzes up to 100 million social media references every day to detect feelings and trends.

Optimize Process

Users can download any manual work on YouScan by automatics, tags, and filters. To optimize your workflows, you can set rules. 

For example, keywords can be entered on tags and colors can be assigned to tags for easy display. To be deleted automatically, you can set irrelevant statements or noise, send certain keys automatically to the folder’ Processed’ and update certain terms.

Improves Collaboration

In a single YouScan account there are no limits to the number of participants, meaning teams can work easily together. Through setting different rates of user access, team members that do not use the program regularly can still use the application, you can improve the efficiency. 

You may give a person a special notice to concentrate on key social media connections through personalized comments.

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