KISSmetrics Vs. Qualtrics Research Core: Full Comparison And Review

KISSmetrics and Qualtrics Research Core can take your data to the next level, giving better results and sales. Check out this post to find out more.

What is KISSmetrics?

KISSmetrics is a powerful platform for business intelligence. It enables users to determine, track and improve the measurements and other elements that are important for their businesses ‘ success. 

KISSmetrics has what is required to help you develop marketing strategies. It also improves existing marketing practices with these data turned into actionable insight. But you also can use it as your advanced conversion rate optimizer, due to its advanced customer tracking & analysis capabilities. 

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Contrary to what you would expect of a tool combining similar features, pricing from KISSmetrics is very flexible and even for startups and small companies.

KISSmetrics provides extremely flexible custom software with a very easy-to-connect API. Experts laud the structure of KISSmetrics focusing on people, monitoring customer trends and changes. It provides useful interpretations of their business health to users. 

Due to this, they make smarter business choices and benefit greatly from market opportunities while maintaining their consumers ‘ good professional reputation.

Overview of KISSmetrics Benefits

Deep Data Tracking

KISSmetrics is first and foremost a framework for the detailed monitoring of information which gives users deep insights about the company. This measures critical indicators and automates changes.

It thus makes users realize exactly how far they have come and what they deserve from their clients. The thumb rule says more customers are loyal to your market. And the more people are going to shop from you, so KISSmetrics is very specific. 

Customers will gain great knowledge at the deepest level through a detailed analysis, allowing users to better understand their clients well before they choose to make the purchase.

Stores Information

The cleverest aspect of KISSmetrics is how it saves and preserves information of all consumers involved with your products at least once. Whether it is the most faithful customer or a supposed friend of a friend, he is there once he has been there.

From here on you can only visualize what KISSmetrics does and how useful it is to boost the lead production processes.

Finally, receiving KISSmetrics involves providing your business with a personal-center, precise and insightful perception of your product. The knowledge you obtain is adequate to establish steady plans without third-party resources and apps

Nevertheless, all programs installed in your computer environment can still bind KISSmetrics.

Pricing Plans:

It offers a free trial for people to have a good look at it. It also comes with other plans like Growth for $500 per month, Power for $850 per month, and Enterprise which comes by quote.

What is Qualtrics Research Core?

Qualtrics Market Core is a market research network for companies that rely on more than 8000 organizations and hundreds of schools worldwide. This is the first software solution to use AI to test survey data to predict market trends and is designed for users to drive better business decisions. 

It is made up of an integrated collection of analytical technologies known as Qualtrics IQ. Such devices, powered by machine learning and artificial intelligence, allow complex analysis easier.

For all forms of qualitative research, Qualtrics Analysis Cores may be used. This covers clients’ data, research and development, product research, strategy and planning, branding and advertising research.

Building surveys were carried out with simplicity without coding due to its drag-and-drop GUI. There are even pre-fabricated models and more than 100 query forms designed by Ph.D. survey scientists. 

This platform offers an array of up-to-date tools that allow you to quickly build, review and change surveys. This helps you to gain strategic information as quickly as possible.

Qualtrics Research Core has highly qualified professionals who are ready to help you 24/7 via mobile, e-mail and chat. You don’t have to think about lengthy downtimes in this case.

Overview Benefits

Intuitive Survey Design And Sample Sourcing

Qualtrics Research Core can produce tailor-made software-based research solutions for your business, whether you need intuitive survey development, sample sourcing or details of data and progress reporting.

For a wide range of applications, such as customer satisfaction monitoring, research, development, segmentation and strategy, and also marketing and brand research, this platform is perfect.

Analyzed Market Research

Business analysis is not easy because you are a novice or an experienced analyst. Using Qualtrics Research Core’s Stats IQ, information can be deciphered, patterns established and predictive models generated without needing to waste hours with SPSS and Excel. 

It app can help you find the best statistics. This also transforms the findings into the language of the layman so that you may bring them into action immediately.

If you have some issues with your research, don’t worry. They have committed project leaders to lead you from start to finish,

Insights More Accessible

When you look at open text answers at face value, effective observations are often ignored. Qualtrics Research Core provides the Text IQ software to help you reach the root of the problem without trouble.

Using artificial intelligence, this method analyzes for your open texts and natural linguistic analysis. It then suggests relevant subjects and gives points for specific document findings.

Advanced Marketing Campaigns

It is not so complex as it seems to ensure the effectiveness of your marketing strategies. Qualtrics Research Core removes the guesswork with the Driver IQ feature from the planning process.

Its system would dynamically align its knowledge and identify the main drivers of your company in order to provide you with real-time data on your customer experiences. It can also predict behavior to automate your strategies that have the best impact on your market.

Secure Storage 

Besides providing you with detailed data and reports, Qualtrics Research Core can also act as an information repository for which reference may be made in the future. It has an IQ directory, which offers a live, organized chronicle of the emotions, feelings, beliefs, and preferences of your audience. 

All of these data will then be stored in order to create a recording system for business planning, customer administration and even academic research.


You can obtain crucial information on your business from various places, so it’s best to tap your audience on all possible platforms. Luckily, Qualtrics can support multiple distribution channels. 

Be it emails, SMS, mobile sites, social media, or IVR, you can embed your surveys wherever you desire. You may even opt to direct people to your surveys using QR codes. 

This is a great option for receipts, posters, and other print media. Also, they purchase a panel of respondents in bulk from a variety of vendors so that their database can scale with your needs well as accommodate niche projects.

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